Senior Marketing Consultant (Digital Marketing) - Brand and Communications - FCS - Shanghai

Job Profile Summary

We are looking for an experienced editor to plan, oversee and supervise content marketing on multiple digital and social channels, to elevate the visibility and creditability as a professional service brand in the market.

Job Description

Responsibilities: 

• Develop and implement social media marketing strategies: Enhance brand visibility and engagement by driving effective marketing strategies, particularly through the WeChat channel.
• Content creation and management: Create and manage content for WeChat, including articles, posts, and multimedia, ensuring compelling and relevant messaging, and compliance.
• Campaign planning and execution: Assist in the planning and execution of digital marketing campaigns across various platforms.
• Cross-functional collaboration: Work closely with cross-functional teams to align digital marketing initiatives with overall business objectives.
• Performance monitoring and analysis: Monitor and analyse social media performance metrics to optimise campaigns and improve audience engagement.
• Industry knowledge: Stay updated on industry trends and best practices in digital marketing and social media to inform strategies and tactics.

Requirements

• Bachelor's Degree holder in Marketing, Communication, Journalism, Business Administrations, or related disciplines

• At least 6 years of relevant working experience
• Strong communications skill and multi-task handling skill in a dynamic working environment
• Experience on managing and work with agencies will be a plus
• Experience on writing and editing others content and overseeing output on various digital and social channels
• Understand marketing objectives and demonstrate an ability to deliver the message through the persuasive power of words
• Proficiency in written and spoken Chinese
• Good command of written and spoken English preferred
• Good grasp and understanding of SEO and social media best practices
• Strong marketing sense and proficient social media knowledge
• Adapt your writing style according to established tone and style requirements
• Candidates with less experience will be considered for junior position in the Digital Marketing team
• Samples of your past work reference should be submitted along with your application

Key Attributes

• Proficient in managing WeChat and social media content: Must have prior experience managing WeChat content, with a strong understanding of the platform’s features, functionalities, and best practices for social media marketing. Previous experience in supporting WeChat live-streaming events would be a nice-to-have.
• Experience in digital marketing campaigns: Proven track record of executing digital marketing and social media campaigns from inception to completion.
• Analytical skills: Proficient in using analytics tools to assess campaign performance and make data-driven decisions.
• Self-driven: Motivated and proactive, with the ability to work independently and take the initiative in driving social media campaigns.
• Strong communication skills: Excellent verbal and written communication skills, with the ability to tailor messaging for diverse audiences and effectively communicate with various stakeholders.
• Team player: Collaborative mindset with the ability to work effectively within cross-functional teams.